Security is a strategic element, as well as one of our main features. Our vision “IT as secure and reliable as the big ones” is achieved by the following four pillars:

  • Information Security
  • Employees
  • Risk Management
  • Continual Improvement

1.1 Information security

Information is an indispensable basis for the success of Dinotronic and its customers. That’s why we protect information and the necessary tools to a great extent. Our aim is to ensure the protection, confidentiality, integrity and availability of information to the extent necessary for our activities. Important supports in this are competent employees who are sensitive to security and our risk management.

1.2 Employees

Dinotronic employees are responsible for ensuring that information is protected according to classification and that they strictly comply with laws, internal regulations and agreements with customers.

The management provides the appropriate structures and resources, commits itself to information security and has created the strategic roles for implementation.

1.3 Risk management

With systematic risk management, we reduce the risks that affect Dinotronic AG to a reasonable level. All risk management decisions are made in the context of Dinotronic AG’s corporate objectives and strategic risk management. We particularly focus on the risks associated with information processing and dissemination.

1.4 Continuous improvement

The necessary awareness raising and training on information security and data protection takes place regularly in accordance with the Continuous Improvement Process (CIP). It is reviewed annually with an internal audit.


This privacy policy applies to all business activities of Dinotronic AG. If necessary, Dinotronic AG reserves the right to create other privacy statements for specific applications.

If there should be any discrepancies between this privacy policy and the general terms and conditions, the provisions defined here apply.

When we talk about data processing in this privacy statement, we mean all possible forms. Examples include collection, storage, administration, use, transfer, disclosure and deletion of personal data. We collect data in order to improve our offers and services, for example to adapt our services to the requests of our customers.


We collect and process data for a variety of reasons, which can be summarized as follows. In particular, we process your data for:

Offers and services:

  • The provision and sale of our products and services
  • The processing of orders and agreements, including the issuance of order, shipping and delivery confirmations, delivery and invoicing
  • The organization and delivery of customer services
  • Organization and conduct of opinion polls
  • The review of customer creditworthiness.

Communication with the customer:

  • Provision, management and delivery of customer communications by mail and electronic means of communication
  • Business communications by mail, telephone, e-mail, voicemail, SMS, multimedia messaging (MMS), video or instant messaging
  • Analysis of the use of our services E-mail, SMS, multimedia messaging (MMS) or instant messaging, for example B. to determine the nature, frequency, duration or exact location of such use.
  • Competitiveness and event organization:
  • Optimizing our stores and our offerings. This is done through individualized and personalized – but also anonymous and group-related – recording and analysis of historical and current customer and purchasing behavior, including the preparation and analysis of location data, movement profiles.
  • The organization and execution of special events such as advertising or sponsored activities and other events.

Customer behavior:

  • Individualized and personalized – but also anonymous and group-related – recording and analysis of historical and current customer and purchasing behavior when using services on Internet platforms, Multimedia portals and social networks
  • The individualised and personalised – but also anonymous and group-related – classification and analysis of customer behaviour and customer potential
  • The statistical analysis of customer behaviour on the basis of anonymised customer data
  • The linkage of new personal data with personal data collected by us in the past
  • The individualised and personalised – and therefore also anonymous and group-related – classification and analysis of customer behaviour and customer potential
  • The linkage of new personal data with personal data collected by us in the past
  • The individualised and personalised – personalised – and customer potential
  • The statistical analysis of customer behaviour on the basis of anonymised customer data The linkage of new personal data with personal data collected by us in the past
  • The individualised and personalised – personalised – and personalised – – -. but also anonymous and group-related – classification and analysis of customer behaviour and customer potential
  • The statistical analysis of customer behaviour on the basis of anonymised customer data
  • The linking of personal data with data, that are publicly accessible or obtained from third parties in order to improve our database and analyze customer behavior.  The effective use of online and offline data through the meaningful linking of available data sets in a uniform, target group-oriented approach to improve marketing activities.

Direct Marketing:

  • Simplify processes such as purchasing or customer service and use insights from customer behavior analysis to continuously improve our products and services
  • Avoid unnecessary advertising through insights from customer behavior analysis for individualized, personalized direct marketing
  • Individual, personalized advertising by mail, e-mail or on Internet platforms, multimedia portals and social networks
  • Adjustment of offers and advertising on our websites or channels on Internet platforms, multimedia portals or social networks on an individual or personalized basis.


We collect personal data when we contact you. There are many different situations in which we may have contact with you, for example:

  • You are visiting our shop
  • You are purchasing our offers or services
  • You are using one of our services
  • You are registering an offer purchased from us
  • You are evaluating us or an offer on an Internet platform, Multimedia portals or social networks
  • You subscribe to a newsletter or other advertising about our offers
  • You participate in opinion surveys
  • You use or communicate with us or third parties via our website or on Internet platforms, Multimedia portals or social networks
  • You communicate with us by telephone, e-mail, voicemail, SMS, MMS (Multimedia Messaging), video or instant messaging
  • Your mobile phone connects to a WLAN provided by us in our stores
  • You contact us at special events such as advertising or sponsored activities or other events.


Some of the personal information we collect is provided by you, and some is collected automatically or manually when you contact us. The information we collect varies from case to case. The personal information we collect about you may include:

Personal data:

  • Complete name
  • Date of birth and age
  • Gender
  • Residential address
  • Purchase habits
  • Customer and purchase preferences
  • Delivery address
  • Invoice address
  • Credit card and bank information
  • language settings
  • telephone numbers
  • e-mail addresses
  • ID numbers of your technical devices
  • information about subscriptions for newsletters or other advertising
  • consent, to receive advertising
  • online customer account information (including opening date, username, profile pictures)
  • data and images collected during events

Customer activity data:

  • Contract data (including contract date, contract type, contract content; contract partner; contract duration; contract value; claims made under the contract)
  • Purchase information (including date, place and time of purchase; type, quantity and value of offers and services purchased; means of payment used; paying agent; Purchase history)
  • Session data for visits to our website, services on Internet platforms, multimedia portals and social networks (including duration and frequency of visits, language and country settings, information on browser and operating system, Internet protocol addresses, search) Terms and search results; reviews submitted)
  • Location data for use of mobile devices
  • Communication via e-mail, voicemail, video or instant messaging.


We will retain your personal information for as long as we deem necessary or appropriate to comply with applicable law or as long as it is necessary for the purposes for which it was collected.

We delete your personal data as soon as they are no longer needed and in any case after the statutory retention period has expired.


We process your personal data for the purposes of Dinotronic AG stated in this data protection declaration. The data is collected by trustworthy third parties. Employees of Dinotronic AG are only granted access to your personal data if this is necessary for the performance of their tasks.

Our service providers are contractually obliged to process your personal data exclusively according to our instructions. We also impose an obligation on our service providers to take technical and organisational measures to ensure the protection of your personal data. If the service providers are located in countries in which applicable law does not provide for the protection of personal data comparable to Swiss law, we oblige our service providers to comply with the Swiss level of data protection.

Finally, we may disclose your personal information if we believe it is necessary to do so in accordance with applicable laws and regulations, in connection with legal proceedings, at the request of competent courts and authorities, or to comply with other legal obligations in order to protect and defend our rights to property.

Under no circumstances do we sell your personal data to third parties.


We have taken appropriate technical and organisational measures to ensure the confidentiality and security of your personal data. We protect your personal data from unauthorized or accidental destruction, accidental loss, technical inaccuracies, falsification, theft or unlawful use and from unauthorized alteration, copying, access or other unauthorized processing.

However, you should be aware that the transmission of information via the Internet and other electronic media involves certain security risks and that we cannot guarantee the security of the information transmitted in this way.


We use so-called cookies on our website. Cookies are small text files that are temporarily or permanently stored on your computer or mobile device when you visit our website. At this point we would like to inform you about the use of cookies.

Why do we use cookies?

We use cookies to ensure that our website functions properly. We also use them to find out what you like best, customize our offerings and services to meet your needs, and make browsing with us as enjoyable as possible. For example, the site might display the page you like to see (along with more relevant information about it) so you don’t have to spend too much time on your next visit. We also use cookies to optimize our advertising so that we can present you with advertisements and / or offers in which you are particularly interested. Our goal is to make our website as attractive as possible for you and to continually improve our services and your user experience.

Which cookies do we use and how?

Examples for the use of cookies are the temporary storage e.g. of dynamic contents which you have viewed or how far you have come with your order. Without them we would not be able to offer you these services. Functional cookies are also used, for example, to temporarily store your login data, to ensure that your data is secure when logged in, to ensure that the appearance of the website is stable, or to support live chats. For example, we also use performance cookies to improve website performance by reducing the time it takes for the pages you visit to load. Finally, we use targeted cookies to, for example, share and “link” content.

Most of the cookies we use are automatically deleted from your computer or mobile device at the end of your browser session. We also use permanent cookies that are stored on your computer or mobile device at the end of your browser session. The next time you visit our site, your preferences and settings will be automatically recognized. These cookies are automatically deactivated after the programmed time has elapsed. They serve to make our website more user-friendly, effective and secure. Thanks to these cookies, for example, information is displayed that is specifically tailored to your interests.

The retargeting technology we use allows us to target advertising to those users who have been interested in our online store and products in the past. We are convinced that the presentation of advertising that is individually tailored to the interests of the individual is usually more interesting for the user than advertising that has no such personal connection. Retargeting displays advertising on the basis of a cookie-based analysis of the user’s previous behaviour. To do this, we work with partner companies and, accordingly, the cookies of our partner companies may also be stored on your computer or mobile device when you visit our website. These cookies are automatically deactivated when the programmed time expires.

What data is stored in the cookies?

The cookies we use do not store any personal data. The cookies we use cannot be assigned to a specific individual. If a cookie is activated, it is assigned an identification number.

How can you prevent cookies from being saved?

Most Internet browsers automatically accept cookies. However, you can use these settings to instruct your browser not to accept cookies or to ask you each time before a cookie is accepted by a website you visit. You can also delete cookies from your computer or mobile device by using the appropriate function of your browser. If you choose to disable our cookies or those of our affiliates, you will not be able to see certain information on our website or use some features to improve your visit.

How do we rate log files?

For technical reasons, each time you access our website, certain usage data is transferred from your Internet browser to us and stored in so-called log files. This usage data is as follows: Date and time of access to the website; IP address of your computer or mobile device; address of the website from which you came to us; volume of data transferred, plus the name and version of your browser.

The analysis of the log files helps us to further improve our website and make it more user-friendly, to detect errors faster, to correct them and to manage the server capacities. With the log files we can, for example, determine when the use of our website is particularly popular, and provide the appropriate amounts of data to make the best use of it.

How do we use Google Analytics for web analytics?

We use Google Analytics to constantly improve and optimize our website.

Analytics is a tracking tool of the US company Google LLC (hereinafter “Google”). Google Analytics generates detailed statistics about the traffic of a website and its origin and also measures conversion and sales. Google Analytics uses cookies that are stored on your computer or mobile device to help the website analyze how users use the site. The information generated by the cookie about your use of our website, including your IP address, will be made anonymous with the appropriate settings and transmitted to Google.

On our instructions, Google uses the information obtained through cookies to analyze your use of our website and to generate reports on website activity, which we then make available for analysis purposes. Google may disclose this information to third parties if required to do so by law, or if they process the information on Google’s behalf. Under no circumstances will Google merge your IP address with other data.

You can prevent the installation and storage of cookies by setting your browser software accordingly. However, we would like to point out that you will no longer be able to see certain information on our website and that you will no longer be able to use some functions that are intended to improve your visit.

By using this website, you agree that the data collected by Google may be processed as described above and for the purposes described above. For more information about Google’s privacy practices, please visit:

How do we use Social Plugins?

Dinotronic AG is represented on the social networks of Facebook, LinkedIn, Twitter, Xing and YouTube. When activating a link to one of the mentioned social networks, the operators of social networks may receive the information that you have visited our website. If you are logged into one of these networks during your visit to our website, the operator may assign this visit to your user account. If you do not want this, we recommend that you log out of social networks before visiting our website.

For more information on the purpose and scope of data collection, further processing and use of data, and the use of settings to protect your privacy, please refer to the privacy policy of the social network operators:

You can prevent cookies from being saved by setting your browser software accordingly (see instructions above).


You are entitled at any time to ask us for information about the personal data processed by us, to correct or supplement them, to prohibit the processing of your personal data or to demand that they be deleted.

On the contact page on our homepage you can find out the respective contact person.

We have a data protection representative in the EU as a contact point for supervisory authorities and persons concerned in accordance with Art. 27 GDPR:

VGS Datenschutzpartner UG
Am Kaiserkai 69
20457 Hamburg

  • info@datenschutzpartner.eu


Dinotronic AG may update, change, supplement, or otherwise revise this Privacy Policy at its sole discretion and without prior notice, whereby your personal data previously collected by us may be processed in a significantly different manner. We encourage you to check periodically to see if our privacy policy has been updated.

Do you have any questions?

We are at your disposal at any time. Simply contact us by phone or via contact form and we will help you!